Tags are keywords that you use to categorize your contacts. You can tag your contacts in any way that you like. For example, you could tag your contacts based on your relationship with them (Customer, Partner, Prospect), by location, by industry etc.
Once you have tagged contacts, you can use them to filter and find contacts.
To add tags to a contact:
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On the contact card you want to tag, click Add Tags.
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Type a comma-separated list of the tags you want to add.
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Click Update.